Completed Statement of Intent

 

 Statement of Intent

Media Institutions

For my documentary advert, it will follow the rules and regulations set by ASA, meaning it will not include misleading content related to sustainability, cause harm or offense to consumers and will not include discriminatory or exploitative content. These are important because it will be advertised on billboard posters at any time, meaning young people could see it as it will be an educational documentary about social media, something that a lot of adults/teenagers use today. The advertisement will also follow the broadcasting rules set by the Federal Communications Commission, such as being required to operate in the “public interest, convenience and necessity”, my programme will be educating and informing viewers on the benefits and dangers of social media, meaning it addresses issues of a community that runs online. It will also follow content regulations, adhering to the rules against indecency and obscenity, even though it will have a wide target audience of people aged 16-25 will be included in it.

Media Representation

My advertisement will also avoid representing any social groups as inherently positive or negative, or better and worse. The documentary will help all audiences, especially the 16–25-year-olds demographic that it is targeted to, whether they use social media or not, so it is important the advertisement stays inclusive and appreciative of all social groups. I will avoid portraying the use of technology negatively and represent all social groups equally.

Media Audience & Media Language

To adhere to my target audience of 16–25-year-old fans of documentaries, I will make my advertisements a clear image that features a small insight to what my documentary will include, with a bright, eye-catching image that easily conveys the content they will be consuming. I will use neutral colours in terms of gender to keep it applicable to men and women, whilst also keeping it vibrant and bright to highlight the interesting aspects of the documentary. I will also use catchy taglines that inform viewers of what they will be watching while still being brief to not fill up the entire advert with text and have the image and title as the primary focus.

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