Statement of Intent Media Institutions For my documentary advert, it will follow the rules and regulations set by ASA, meaning it will not include misleading content related to sustainability, cause harm or offense to consumers and will not include discriminatory or exploitative content. These are important because it will be advertised on billboard posters at any time, meaning young people could see it as it will be an educational documentary about social media, something that a lot of adults/teenagers use today. The advertisement will also follow the broadcasting rules set by the Federal Communications Commission, such as being required to operate in the “public interest, convenience and necessity”, my programme will be educating and informing viewers on the benefits and dangers of social media, meaning it addresses issues of a community that runs online. It will also follow content regulations, adhering to the rules against indecency and obscenity, even though it wi...